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Rihanna and LVMH Jointly
Decided To Stop Fenty


"Rihanna
and LVMH have jointly decided to stop Fenty, a European brand. LVMH and Rihanna suspend Fenta fashion house after 2 years The luxury conglomerate and superstar are stopping operations related to the fashion part of Fenty. It is said that the Maison website will disappear in the coming days. The Fenty Empire, which L Catterton considers to be one of the main investors, has also built extremely successful cosmetics, skincare and underwear extensions - a point of success that does not seem to be reflected in his clothing sales.

Market estimates estimate that
Fenty Skin generated sales of $ 30 million in less than four months online. LVMH first indicated that it was not going well with Fenty when the company announced its performance in the third quarter of October last year. CFO Jean-Jacques Guiony shared the trials and tribulations that can often come with establishing a brand from scratch.

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