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Celebrity | Business |

Jay-Z X LVMH Has Entered Into a
Partnership With Armand de Brignac
Thus Heading For New Stars


We know Jay-Z
not only as a genius rapper, producer but also as a great business name, we associate his name with various brands, one brand resonated more in this period. Jay-Z announced on Monday that he had sold a 50 percent stake in Armand de Brignac to luxury giant Moët Hennessy of LVMH in an effort to get into his exclusive global company Champagne. This partnership will benefit from Moët Hennessy's extensive international network as well as its resources in the Champagne region. "We are convinced that the sheer strength of Moët Hennessy's global distribution framework, her unique strength in her portfolio, and her many years of experience in excellence in luxury brand development will give Armand de Brignac the business it needs to grow and thrive," Carter said in a statement. statement. 

Founded in 2006, the Armand de Brignac House is often referred to as the "Ace of Spades". One of the youngest in the legendary sparkling wine region. Some rare years can reach up to $ 100,000 apiece. The "99 Problems" conference has been in Armanda de Brignac since the beginning and debuted with its gold bottles in its music video "Show Me What You Got" in 2006. It started with a 50 percent share in the Champagne house before it was fully acquired in 2014. Since then, Armand de Brignac has had great success, selling more than half a million bottles in 2019 and building a strong position in North America, Asia, and Europe. Nevertheless, Philippe Schaus' Moët Hennessy argues that the partnership "will take the business to new heights around the world." LVMH is, in fact, the world's largest producer of champagne and currently oversees a number of legendary houses, including Veuve Clicquot, Dom Pérignon, Mercier, Ruinart, and Moët Hennessy. 

 

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