Fashion Giant Chanel
Embarks on a Journey to
Become a Green Brand
Not only car manufacturers are trying to achieve a sustainable future thanks to renewable resources.Leading fashion houses like Chanel set out to become a green brand. Like many luxury brands in front of them. The French Maison has committed itself to a more sustainable future by reducing waste and using renewable resources. "At Chanel, as a creative company, we focus on designing highly desirable products and experiences for our clients, while also creating a positive impact on the environment and society," said Alain Wertheimer, Chanel's CEO. Chanel is a strategic priority and we have ambitious goals. "
Chanel Mission 1.5 °, the brand's environmental plan, draws inspiration from the Paris Climate Agreement (COP21) to limit the global average temperature increase to 1.5 degrees Celsius. In line with the UN SDG timeline, the 1.5 ° mission is a plan of action for the next decade - by 2030, the brand will cut emissions from its operations by half (for example, factories, boutiques) and offices compared to 2018, at the top of the transition to 100% renewable electricity.
It is an ambitious journey, but the plan is built on "a solid understanding of the challenges we face and the concrete results we have already achieved in society." In addition to the efforts to reduce luxury brands in 2019, it has also quietly achieved carbon neutrality.
Going forward, brand sustainability efforts are centered around four major goals that span everything from retail stores to tracks. They are committed to reducing carbon emissions in all plants, moving to 100% renewable energy by 2015, offsetting residual carbon emissions, and financing climate change adaptation through cooperation with the most affected communities.
Other efforts include the inclusion of green approaches to agriculture and the adaptation of industrial processes to build a sustainable and responsible sector, in particular with their range of fragrances, which now come from sugar beet growers in France. Chanel will also focus on working with biodegradable packaging and moving cargo from the air to the sea. In 2016, 55% of Chanel products shipped by sea from their production plant in Le Meux, France, to a distribution center in Piscataway, USA, and this number is expected to grow.
"Chanel's commitment to supporting regenerative agriculture will also have echoes to help deliver quality products, healthy food systems, and farmers' livelihoods," said Aron Cramer, president and CEO of Business for Social Responsibility (BSR). that is needed on the road to a clean zero economy that works for all. "