out Beauty Line
The first collection from Hermès Beauty is a range of lipsticks, called Rouge Hermès, which are available in 24 shades, 14 in a satin finish, and 10 in a matte finish. All the shades were chosen among the brand’s archive of leather shades and thousands of silk swatches. In addition to the lipsticks, there's also a clear Lip Care Balm, Poppy Lip Shine, Universal Lip Pencil, and a chic Lip Brush.
The formulas were chosen wisely, so women could feel comfortable wearing these lipsticks, especially for the matte lipsticks that glide smoothly on the lips. “I think of our make-up textures resonating with the house’s other materials like an interplay of analogies, a natural extension of Hermès on bare skin," says Jérôme Touron, creative director for Hermès Beauty. "For the textures of our lipsticks, I immediately thought of leather, for the pleasure and sensation of comfort it gives me and the look and feel of its different finishes.”
The brand chose sustainable packaging so that the materials wouldn’t be lost, they were purposely made to last. The bullet of the Rouge Hermès lipstick pops out of the gorgeous outer case, making it endlessly refillable. The lipsticks also have a scent, developed by Christine Nagel, Hermès’ nose, they deliver subtle notes of arnica, sandalwoods, and angelica.
This is only the beginning of Hermès Beauty, which will continue to launch new products like skincare and color cosmetics every six months beginning in September 2020.