Bella Hadid x Jacquemus:
a Homemade Campaign
As we are all on lockdown it is hard for fashion designers to present their collections with no shows or runways but they still found a way to please us. Jacquemus had decided to use facetime for his 2020 spring/summer collection. The campaign, named “Jacquemus at home” was entirely shot on facetime, for 2 hours and captured by the photograph Pierre-Ange Carlotti. Bella Hadid, the face of this campaign, shot, from home in an empty room, with her iPhone.
This isn't the first time Bella Hadid has used a home shoot. The 23-year-old model recently posed for "Vogue" Italia magazine. Like France, Italy has also implemented reinforced containment. It is therefore impossible to be in a studio to shoot a campaign or a magazine cover. So the top model posed at home via facetime. With the help of stylist Haley Wollens and photographer Brianna Capozzi, Bella Hadid produced a series of fashion photos in which spontaneity blends with creativity.
This shows that designers are full of creativity and that they won’t stop surprising us, even during a pandemic.